This year the iconic L.L.Bean company turns 100. Nothing less than truly remarkable, yet their longevity is testimony to the power of personality, enthusiasts, and keeping the Maine thing the main thing. Everyone in the catalog business should visit their website and see how integration purpose across media platforms, e-tailing, and universal branding is done.
Here’s how the brand story begin:
“An outdoorsman first and businessman second, L.L. Bean had returned from too many hunting trips with cold, wet, chafed feet. He wanted a comfortable boot that would stand up to the elements. As he would find out, he wasn’t alone. When the bolt of inspiration struck L.L., very little in his background suggested he might someday lead a multimillion-dollar company. In fact, L.L.’s history should hearten late bloomers everywhere. The year was 1911…(read more)
Million Moment Mission is brilliant!
L.L. Bean will donate $1.00 for every eligible action taken between 12:01 a.m. ET on 1/18/12 and 11:59 p.m. ET on 12/31/12 to the National Park Foundation, with a total donation not to exceed $1,000,000.
